Dr Hadwen Trust

As most of you know, each month I pick an animal charity that I admire to donate £1 to for every sale I make. For the months of April and May 2016, I chose The Dr Hadwen Trust, a wonderful charity I came across at Vegfest Brighton earlier this year. As the UK’s leading non-animal medical research charity, The Dr Hadwen Trust fund and promote the development of techniques and procedures to replace the use of animals in biomedical research. This is a cause which I feel extremely passionate about and am therefore delighted to be able to support, with the help of all of my amazing customers!

After a few awesome festivals (Kent, Croydon & Vegfest Briston) we have so far managed to raise just under £200! Thank you so much to all of my lovely customers for helping to reach this amount. If you’d like to buy some awesome statement clothing at a discount and help us to raise even more money for The Dr Hadwen Trust, head to before 31st May and enter the code ‘DRHADWEN10’ to get 10% off your purchase!

xo JadeIMG_0776.jpeg

Vegfest Brighton 2016

I had an amazing time last weekend running my Compassionate Clothing line stall at Vegfest Brighton with my mum and Matt.


It was so much fun meeting so many like-minded, compassionate people at the event, and over the past week I have absolutely loved seeing pictures and videos of you guys in my clothing on instagram/youtube/your blogs.

Check out some of my favourite blog posts/videos from the event here 

Instagram pics from some of my lovely new customers:


Blog post on: According to Catrina

Jadey B’s: Vegfest Vlog + I’m a Vegan but…

My vlog of the event:

It makes me indescribably happy to hear that so many of you love my designs and want to wear them to help spread compassion for all beings (or in some cases to let everyone know you’re hangry ;)).

Thank you to everyone who purchased an item from my range – and helped me raise almost £100 for animal charities – I’m so incredibly grateful to each and every one of you!


xoxo Jade

(ps – someone’s being watching too much Gossip Girl 😉 ^^^)

Compassionate Clothing Line Launch – Making My Dream My Reality

This past week has been a crazy/stressful/exciting beyond words blur for me; as last weekend I launched my compassionate clothing line at Vegfest Scotland, then very late on Wednesday night, I launched my online store!

vegfest jade green vegan

I have been dreaming about/working on this clothing line for over two years now, so I couldn’t be happier that it is finally here. However, in the lead up to the show, to say I was nervous would be an enormous understatement.

Earlier this summer, after four years of working in a job I didn’t really enjoy and feeling as though I wasn’t working towards creating the kind of world I would like to live in, I decided to quit my job and finally use my life savings and my innate desire to help save as many animals as I possibly can, to pursue my dream of creating this clothing line.

With little to no knowledge of what it entailed to set up an online clothing business, I dove head first into building my business. It was one of the best decisions I have ever made.

vegan because

Now I won’t pretend that it has been all vegan cupcakes and nicecream because the reality is, this has been one of the most worrying/stressful things I have ever done. There have been times where I have questioned whether it’s worth it and if it would have been easier to have kept the financial security of my previous job. However, there is now no doubt in my mind that I made the right decision.

Since embarking on this adventure, I have learnt more than I could have ever imagined about: accounting, marketing, designing, web developing, photography, branding – the list goes on. Whilst it is undeniably challenging at times, seeing people out in the world wearing my designs spreading compassion and kindness, and being able to actively give back to animal charities I admire (for every sale made, £1 is donated to various animal charities) make it all worth it.

And no matter how stressed I get nowadays, it’s no longer the kind of ‘what am I doing with my life?’ stress I used to feel in my previous job. Instead it’s the kind of stress that motivates me to get the job done because I truly care about what I’m doing and why I’m doing it. For me, my motivation is the animals. I know that no matter how bad things may seem for me in a difficult moment, it could never compare to the pain of a dairy cow as her baby is ripped away from her at birth and killed for veal so that humans can consume her milk, or to the sorrow of a dog who has been abandoned by its family because having a pet is no longer convenient for them.

adopt your next best friend


One of my favourite quotes by Lily Tomlin is: ‘I used to think somebody should do something about that, then I realised, I am somebody’. I want to help create a world where we value cows and pigs lives just as much as those of our beloved dogs and cats. I want to help create a world  where people don’t abandon their dogs at a shelter because they’re too old/too fluffy/too (insert ridiculous excuse here). I want to help create a world where people are compassionate to all beings on this earth.

After years of watching from the sidelines, I am finally doing this and I can honestly say I have never been happier.

sprinkle kindness around like it's glitter

So my message to you reading this would be, pour your energy into something you’re passionate about and follow your dreams. I know it sounds cliche, but trust me, it’s worth it! Even if you’re not exactly sure right now how you’re going to make it happen, know that if you want it enough, you can and you will make your dreams a reality. Life is too short to spend all day every day doing something that doesn’t make you feel alive! You’ll never regret trying. So give it a go!