▹▸▹▸ Vegan Quorn Launch
I was absolutely ecstatic… until I realised that the event would be taking place this month whilst I’m travelling in Australia and New Zealand. Unfortunately I was therefore unable to attend the event; however, Quorn very kindly extended the invitation to my mum who was more than happy to go in my place. It was great to hear how much fun the event was and moreover how great the new products are (even if it did make me a little envious ;)).Here’s what my mum had to say about the event & the new vegan quorn range…
“On arrival Micaela from Quorn warmly greeted us and we were offered a drink and a selection of vegan hors d’oeuvres. Micalea explained there would be a presentation from Jen Shepherd, UK Digital and PR, followed by an opportunity to try the new vegan Quorn products.
The presentation was informative and interesting, with Jen Shepherd explaining how and why Quorn was initially developed. In the 1960s it was predicted that by the 1980s there would be a shortage of protein rich foods. In response, research was undertaken to address this perceived problem resulting in the development of Mycoprotein, which was launched to the UK in 1993 as a retail range of protein rich, meat alternative ‘Quorn’ products. As opposed to simply a meat-free alternative, recent market research has shown that Quorn is now perceived as a health product.
Vegan Quorn has been developed in response to demand from the vegan community via all aspects of social media, including influence from numerous celebrities such as Beyonce, adopting this lifestyle. For three years, Quorn have been working behind the scenes to develop a range of vegan products. Currently, they have developed and perfected five products that are ready to launch to the mainstream supermarkets. However, at present only ASDA and Waitrose have committed to stocking two of these products: Quorn Vegan hot and spicy chicken style burger and Quorn Vegan chicken style pieces.
After the presentation we were able to sample the Quorn Vegan hot and spicy burger in a brioche bun. The burger was delicious, with a great texture and the perfect amount of spice. Two dishes were prepared with the chicken style pieces; one a stir fry with baby corn and mange tout (which was also delicious), and the other a mini pizza style dish with tomatoes and onions.
Even though we don’t generally buy meat alternatives (apart from meat-free sausages), after having the opportunity to try these recipes, I will definitely be buying both products and look forward to creating some of our own recipes with the meat-free pieces.”
It makes me so happy that more and more people are switching to a healthy and compassionate vegan lifestyle and that there has been such an increase in the demand for vegan products that Quorn have decided to create this range.
Both the chicken style pieces and the spicy burger will be available at Asda from October 2015 for only £2.49 each! After hearing all of my mum’s feedback, I can’t wait to purchase both of these products when I’m home and try out some of the recipes that Quorn have kindly sent me and also create some of my own to share with you guys, so look out for those in the coming months!
In the meantime, find out more about the products at quorn.co.uk/vegan